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Website Elaboration >> Maintenance/Hosting/Domain name

Website maintenance / Website hosting / Domain name
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A domain name uniquely identifies a website. Typing a domain name (also called a URL) into your browser allows you to visit that site.

Domains are much more than just names typed into a web browser. Your domain name is how the world will think of you and your business. It's part of your brand and your marketing plan. You can have multiple domains that each relate to some aspect of your business. A domain can be easy to remember and help establish you on the web.



You most often see domains listed as A domain consists of two main parts. Let's use this one as an example:

  • The first part, "thingsok"
    This is the unique part of the name. It represents your company or brand name. It is how you will be branded and known on the web.
  • The last part is called the extension
    A domain extension is the suffix seen at the end of a URL or e-mail address and each extension signifies a particular category to which a website belongs.


.com — commercial entities
.org — non-profit organizations
.net -Internet infrastructure and network providers
.edu/.ac — educational institution (restricted)
.mil — US military (restricted)
.gov — reserved for US intergovernmental organizations (restricted)
.int — international organizations
.biz — business web sites
.name — used by individuals or families for personal use
.info — unrestricted extension for informational websites
.pro — for professional organizations and credentialed professionals
.aero — air-transport industry websites
.museum — for museums
.coop — cooperative associations
.tv — registrations for media related contents.


USE FOR EMAIL AND WEB. One unique domain name can be used as a company's web address and for its email addresses.

PERSONALIZE EMAIL. One of the most popular reasons to have a domain name is to have personalized email, either for your business or for personal reasons.

EXAMPLE: Your company acquire the domain name:
Then, every email is a unique address, followed by your domain name, such as "" or ""

MULTIPLE ADDRESSES. You can often create multiple email addresses for each domain you own, so that each member of your company has their own address.



Whether you're a multinational Internet retailer or a lone human just entering the Web world, there are many things to consider when purchasing a new domain name:

Top-level domain: Choose the proper top-level domain (.com, .net, .org, .info, and so on).

URL length: On the other end of relevancy is the issue of being too specific. Don't get too long and detailed at the top. Shorter domain names are also easier to remember--and type!

USA. If your business is in the United States, then you should use .com as your domain.

.net and .org: While there is nothing wrong with .net and .org domains, they are not perceived as being as "professional" as .com domains.

Nonprofit entities: .org domain is still perceived as nonprofit. Sometimes that is a positive though --such as for my blog, because in that case I want to distance the blog from any commercial interests.

Top-level domains like .info and .biz are often associated, rightly or wrongly, with spammers.

Relevancy: Make sure your domain name is relevant to your business. Don't buy a URL because it sounds cool or it has personal merit. Buy it because it has direct, focused keyword relevance to you business.


Potential for legal conflict: Be aware of trademarks and copyrights belonging to other entities. While a URL like might be accurate to your bookstore in Amazon, Canada, it's also an issue with an existing business.

Double meanings: Does your keyword-rich URL have a secondary meaning? For instance, let's say you're starting a Web site that helps people to locate psychologists in their area. You come up with But look more closely. Is there a second meaning in the URL? When joining words without a hyphen, take a step back and look again.

Back links (if a used URL): Make sure a previously used URL doesn't have negative (see above) links coming into it. Use the query operators to check this.

Site age (if a used URL): Make sure there aren't any previous associations with pornography, hate or violence. If there are, avoid the domain.


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