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Graphics & Art >> Logo Design

Creating a new business logo begins with a desire to illustrate a company's identity with a series of shapes, colors and perhaps some words. The options are infinite. Only ONE logo is perfect.

Your logo is a lifetime investment, one that will become your corporate identity.

Changing your logo later is expensive and headache ridden. Why not get it right first time around?


Think the McDonald's golden arches. No hamburgers. Think the FedEx logo. No trucks or planes (though a cool 'hidden' arrow). Think the Nike swoosh. No sneakers or golf shirts. etc. While sometimes having a logo that portrays an element of the company is appropriate, it's often better to have a logo that's graphically void of detail - a logo that can be adapted to whatever direction the company takes.

Think the Apple logo. True, it is an apple. But there's no indication that it belongs to a computer company.


A complex logo can be difficult to reproduce and more importantly, difficult to remember.

Better to have a simple version for your main logo, and a fancy version when a more complex version is appropriate, and/or the reproduction medium allows.


If your logo needs to be deciphered, or has an elaborate 'back story' (see metaphor light) there's probably little chance that it will communicate the essence of your company, service or product effectively.


The most important part of your logo project is the design itself.

Oh sure, it's nice to see your logo in the colors that you will eventually use, but in the initial stages of any design process the colors are of secondary importance. They can always be changed,or edited later.


If your corporate identiy is to feature both an iconic logo and a textual treatment of your company name, it's best to have the elements as distinct pieces of artwork (as opposed to overlapping, intertwining, etc).

This way, you'll be able to use either the text or icon solo, and the logo will still stand up.


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