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Graphics & Art >> Corporate Identity
                                                                  
     

IS A COMBINATION OF color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy.

It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it.

Corporate-Identity is either strong or weak (not positive, negative, or neutral like a Corporate Image) and is more or less permanent unless changed deliberately.

The identity (conveyed by its name and multicolored bitten-off-apple logo) of Apple computer, for example, as an innovative and pathbreaking firm has survived almost intact over about 30 years. But its image as a successful business has dimmed and brightened several times during the same period.

 

Unlike Corporate Image (which is 'in there' changeable mental impression), Corporate Identity is 'out there' sensory-experience conveyed by things such as:

  • Color schemes
  • Designs
  • Buildings
  • Decoration
  • Logo
  • Website
  • Name
  • Slogan
  • Stationery
  • Advertising
  • Promotional products
  • Uniforms etc.

...and is largely unaffected by its financial performance and ups and downs in its fortunes.

 
         
       
     

IS A MENTAL PICTURE that springs up at the mention of a firm's name.

Unlike corporate identity, it is fluid and can change overnight from positive to negative to neutral.

It is a composite psychological impression that continually changes with the firm's circumstances, media coverage, performance, pronouncements, etc.

Similar to a firm's reputation or goodwill, it is the public perception of the firm rather than a reflection of its actual state or position.

 

Our team of designers can create or improve your Corporate Identity.

Rwill is the one stop place for your printing and Internet Website needs as well as your Corporate Identity need.

wider concepts about Corporate Identity.

   
 
 
 
 
 
   

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